An early "sale."
I adopt a general rule that there will be no sales for the first week of the month; this rule has rarely failed my expectations for the month.
The reason "sale" is in parenthesis is that it isn't a sale, it's classed as a sale by Draft2Digital, but it is a FREEBIE that got taken up.
The story that got taken is my horror story (Akuji); I got the title from one of my favorite early PlayStation games.
The new figures show an increase in FREE e-books being taken, in some ways it is gratifying to see this if only they were to lead to sales of 1%, I'd be happy.